Get Smarter About Newsletter Monetization
PhD Economist shares weekly data-driven insights on growing and monetizing your newsletter
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Featured Articles
Insights and analysis about the newsletter ecosystem
Apr 3, 2025
Selling Newsletter Ads with Cold Email Outreach
The exact formula I use to help my ad sales clients sell newsletter ads.
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Feb 5, 2025
How to Sell Local Newsletter Ads
Common story: you speed ran your local newsletter to 10k subscribers with Facebook ads, but can't sell an ad in your newsletter. How do you avoid this? I explain why this occurs, and I provide the solution.
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Jan 27, 2025
How do You Grow Local Newsletters?
Facebook ads! But not *only* Facebook ads. I use the Naptown Scoop as a case study to study the different ways to grow a local newsletter, and evaluate each method's relative importance. Part 2 of a 4 part series on local newsletter economics.
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