Articles

Reporting, analysis, and writing samples from ContentQuant.

How to Sell Local Newsletter Ads

How to Sell Local Newsletter Ads

Common story: you speed ran your local newsletter to 10k subscribers with Facebook ads, but can't sell an ad in your newsletter. How do you avoid this? I explain why this occurs, and I provide the solution.

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How do You Grow Local Newsletters?

How do You Grow Local Newsletters?

Facebook ads! But not *only* Facebook ads. I use the Naptown Scoop as a case study to study the different ways to grow a local newsletter, and evaluate each method's relative importance. Part 2 of a 4 part series on local newsletter economics.

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How do Local Newsletters Make Money?

How do Local Newsletters Make Money?

Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.

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