Content Quant | Home

Content Quant

Content Quant

Data-driven insights on the newsletter industry in your inbox - each week.

Aniket Panjwani

Hey! 👋 I'm Aniket. I'm an economics PhD and data engineer. I collect original data on newsletters to study newsletter growth, monetization, and industry trends.

Know the competition.

Preview of the newsletter database

Good artists copy. Great artists steal. I've compiled a database categorized by niche of dozens of monetized newsletters.

  • How do Local Newsletters Make Money?

    How do Local Newsletters Make Money?

    Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.