Data-driven insights on the newsletter industry in your inbox - each week.
Hey! 👋 I'm Aniket. I'm an economics PhD and data engineer. I collect original data on newsletters to study newsletter growth, monetization, and industry trends.
Know the competition.
Good artists copy. Great artists steal. I've compiled a database categorized by niche of dozens of monetized newsletters.
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How do Local Newsletters Make Money?
Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.
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