Data-driven insights on the newsletter industry in your inbox - each week.
Hey! 👋 I'm Aniket Panjwani. I'm an economics PhD and data engineer. I collect original data on newsletters to study newsletter growth, monetization, and industry trends.
Good artists copy. Great artists steal. I've compiled a database categorized by niche of dozens of monetized newsletters.
Common story: you speed ran your local newsletter to 10k subscribers with Facebook ads, but can't sell an ad in your newsletter. How do you avoid this? I explain why this occurs, and I provide the solution.
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Facebook ads! But not *only* Facebook ads. I use the Naptown Scoop as a case study to study the different ways to grow a local newsletter, and evaluate each method's relative importance. Part 2 of a 4 part series on local newsletter economics.
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Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.
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