••11 min read
Selling Newsletter Ads with Cold Email Outreach
The exact formula I use to help my ad sales clients sell newsletter ads.
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Articles & Insights
Analysis, guides, and news for the newsletter ecosystem
••6 min read
How to Sell Local Newsletter Ads
Common story: you speed ran your local newsletter to 10k subscribers with Facebook ads, but can't sell an ad in your newsletter. How do you avoid this? I explain why this occurs, and I provide the solution.
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••11 min read
How do You Grow Local Newsletters?
Facebook ads! But not *only* Facebook ads. I use the Naptown Scoop as a case study to study the different ways to grow a local newsletter, and evaluate each method's relative importance. Part 2 of a 4 part series on local newsletter economics.
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••9 min read
How do Local Newsletters Make Money?
Well... ads of course. But which advertisers? I answer this using the full scraped and parsed data of every Naptown Scoop newsletter. Part 1 of a 4 part series on local newsletter economics.
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